Battle.net
An online ecommerce shop for Blizzard Entertainment and Activision.
UX Design // Web Design // Ecommerce
Battle.net is an Ecommerce shop where users
purchase games, in-game content and merchandise.
The Problem:
Among many issues, Battle.net fails to deliver a clear method of searching for certain products for all users making it difficult to navigate.
The Solution:
Redesign a website that clears clutter and helps all users navigate through the site with ease.
COMPETITIVE ANALYSIS
Studying other websites that aimed to do the same as Battle.net, gave a clearer idea of how to approach a redesign.
FLOW
Though the flows of the existing and redesigned sites are the same, how to get to each step is clearer along with an additional path to get to the endpoint.
RESEARCH RESULTS
I wanted to see if I can prove that the existing site is not catered towards all users to easily navigate the site. The results showed that the redesign succeeded in delivering a clearer navigation than the existing.
Your adventure begins here.
